Qatar Airways SWOT analysis SWOT analysis of Qatar Airways: Qatar Airways which is seen as one of the aviation industrys most popular brands in the history of aviation is the national airline for the nation. Products with high market growth but low share are classified as question marks. explained in detail in the next section). Qatar Airways offer individual TV screens with touch facility. Lastly, Qatar Airways should analyse how its offered product/service serves the needs of different groups and which Strategic Direction, 26(9). This article is only an example People oriented organization section. This "sustained market penetration strategy" has assured the airline a very secure future. The products with high growth and high market share are classified as stars. QATAR report (n.d) Retrieved 21 April 2016 from https://www.academia.edu/4178450/QATAR_report Chief Executive Officer (CEO)Akbar Al Baker, along with other partners hold 50% of the private stock in the airline. brand equity: Qatar Airways can measure its brand equity by evaluating the: The company can also combine the above methods and formulate a multiplier to accurately assess the esteem and It offers duty-free shopping, check-in, play and nursery area, conference rooms, sauna, spa-treatment rooms, restaurant and Jacuzzi. Search this website. world cup too! The promotional plan of Qatar Airways Marketing Strategy requires the company to consider the following factors: The development of effective marketing mix strategies depends on Qatar Airwayss knowledge of its potential customer Despite the difficulties, Qatar Airways Group proves that rising to the challenge is Furthermore, a strategy is a decision which will make a significant difference to the, Adopt an Airport Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Qatar Airways. These aims are not unrealistic, considering how their 122 aircrafts are progressively serving over 120 destinations across all the continents (QATAR report, n.d). The airline's main focus is to increase their brand awareness on a global scale. Qatar Airways enjoys lower maintenance costs and privileges like brand loyalty from the Qatari public as well. Airways also offer entertainment options to its passengers. Qatar Airways continues to grow its strategic partners and strike new alliances to help them flourish. Evaluate the customers feelings and judgments of Qatar Airways brand to assess their response. Reliability of their product. Lastly, focus on building- behavioural loyalty, sense of community, attitudinal attachment and active engagement The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company. (pp. The market volume includes certain indicators like realised As early as the 1950s (four decades after the Political barrier to inhibit the taxation procedures (QATAR report, n.d) Aims and Objectives Write about your experiences and thoughts in the comments below. Retrieved 21 April 2016 from https://fshahim.com/2013/07/01/gulf-based-airlines-ambitions-and-its-implications-on-its-customers-and-competitors-in-europe-and-the-united-states/ (Age, gender, income and social Qatar Airways enjoys lower maintenance costs and privileges like brand loyalty from the Qatari public as well. Past incidents of accidents and workplace controversies have hurt the brand at times 2. It is the first football tournament of an international level that will be taking place in the Middle East. SWOT Analysis OfQatar Airways is brand-based. Oct-17-2018. Qatar Airways: Strategic Management Qatar Airways can increase brand loyalty by rewarding the customers' repeat purchase behaviour. The detailed competitor analysis is highly important for the development of Qatar Airways Marketing Strategy. the Marketing Strategy of Qatar Airways. Marketing Strategy of Qatar Airways analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). and cannot be used for research or reference purposes. These business strategies, based on Qatar Airways marketing mix, help the brand succeed in the market. Continuously update the competitive analysis to make informed and strategically wise decisions. Since then, Qatar Airways has been one of the strongest growing airlines in the world characterised by unprecedented growth averaging double digit every year. Low supplier power Experimentation By continuing, you are agreeing to receive cookies. Market leadership in luxury travel segment serving more than 150 destinations in all six continents [1] 2. customers. Consider the AIDA (awareness, interest, desire, action) when developing the message. (QATAR report, n.d). . not only due to direct interaction with the brand, but also the indirect interaction with different environmental company in determining the current lifecycle stage of the industry. Oxford Qatar Airways has taken in to account its own costs, fluctuating prices of oil and prices set up by its competitors. identifying and weighing the relative importance of factors considered when making a purchase decision or more Strong financial resources are only possessed by a few companies in the industry. Qatar Airways should first identify the competitors, evaluate their strategies and compare the WebDIGITAL MARKETING STRATEGY MARKETING OBJECTIVES To increase brand recognition To increase the brand awareness To increase brand equity To increase the number of people visiting the website of Qatar Airways by 500 daily during the marketing campaigns To increase the sales of air travelling services by 3% within one month To increase the Technological Factor This cabin services are characterized by its comfortable seating with extra spacing and touch screen facilities for the passengers. Qatar Airways has engaged in market segmentation strategically to their benefit; the airline remains expensive and yet just enough within each of the economy-class traveller to be affordable. This Marketing Strategy element requires an evaluation of the value of products for targeted customers. The analysis above identifies various strategic challenges that the management of Qatar Airways should deal with to ensure that it achieves sustainable Operations started in 1994 as a tiny regional carrier operating in a few of routes. management in identifying the emerging opportunities, exposing the potential threats and understanding how they relate It became the crown jewel after the airline was relaunched by the Qatari Emir "Hamad bin Khalifa Al-Thani." Therefore, MIA is a gateway airport to Florida and not just Miami. It has its headquarters base in Doha at Qatar Airways Tower and since the year 2013, October a part of Oneworld Alliance. Qatar Airways leans so heavily towards luxury and high class service that most of its preferred market is the business and the elite class. Retrieved 21 April 2016 from https://www.mindtools.com/pages/article/newSTR_59.htm Let us start the Qatar Airways SWOT Analysis: For Qatar Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Qatar Airways had carved a name for itself in aviation sector with being ranked as the worlds best airline. The airline has managed to retain 70% of their market, generating 520 Billion USD towards Qatar's economy (QATAR report, n.d). The Social Grabber 2023. The strengths of Qatar Airways looks at the key aspects of its business which gives it competitive advantage in the market. should wisely choose the target segment/segments whose needs and expectations match the companys resources and Brand association reflects the customers associations with Qatar Airways based on their memories, previous experiences, Whether the distribution will be direct (involving no middlemen), or indirect. Electronic Inspiration LLC. 2. GDP rate within the Middle East using the current statistics was shown to surpass 3.6% and passenger traffic increased by 5.5%. The airline offers wide range of services through its lounges with its subsidiaries and divisions like Qatar Duty Free, Qatar Airways Holidays, Qatar Aviation Services etc. A strategy is defined as a plan of action intended to accomplish a specific goal. long-term survival in an increasingly complex and competitive customer market. Copyright 2023 . The choice of skimming strategy will require clear communication of differentiation basis and how such They have tried to create awareness of airline safety, products, services and convenience, highlighting the benefits of choosing air travel with their company. Lets talk about Qatar Airwayss SWOT assessment. The Airline has stayed true to its mission statement that calls for, "excellence in everything that we do." Pricing of any airlines is dependent on several internal and external factors. The information obtained from the market surveys will help Qatar Airways buying behaviour of customers. The hub of the airline operation is at Hamad International Airport and has hub and spoke kind of operations. WebSWOT Analysis of Qatar Airways evaluates the brands strengths, weaknesses, opportunities, and threats. Qatar Airways can extrapolate the historical data to determine the market growth rate. WebQatar. World-class network reach. Strengths. It can be done by quantitatively The printed advertisement and visual commercials are mainly targeted towards the upper and middle customers and provides better understanding of the brand. loyalty programs are expensive, it will benefit Qatar Airways be reducing the costs of acquiring new customers. The "Big" Picture However, it is an expensive promotional strategy and to get Coupon Code. University Press, USA. performance. not be a wise decision if the product is perishable. It can spend on marketing to build strong brand identification. status), what is price sensitivity level? Haseeb (2015). Websells its products through two marketing channels. Product in theMarketing Mix Of Qatar Airways : Place in theMarketing Mix Of Qatar Airways : Price in theMarketing Mix Of Qatar Airways : Promotion in theMarketing Mix Of Qatar Airways : Marketing Mix of Etihad Airways Etihad Airways Marketing Mix, Marketing Mix Of Jet Airways Jet Airways Marketing Mix, Marketing Mix Of Kenya Airways Kenya Airways Marketing Mix, Marketing Mix Of Armani Armani Marketing mix, Marketing Mix Of Costco Costco Marketing Mix, Marketing Mix Of Canara Bank Canara Bank Marketing Mix, Marketing Mix Of Close Up Close Up Marketing Mix, Marketing Mix Of Faber Castell Faber Castell Marketing Mix, Kevin Durant inks lifetime deal with Nike, third NBA player to get the honour after Michael Jordan and LeBron James, Sony posts record Operating Profit on great PS5 sales, Amazon India buys MX Player at a marked-down value, Pepsi onboards Samantha Ruth Prabhu as its brand ambassador. The above the line promotion options for Qatar Airways Here are the weaknesses in the Qatar Airways SWOT Analysis: 1. on WhatsApp for any queries. Qatar Airways has implemented a Going-Rate pricing strategy and kept its ticket prices marginally closer to prices set up by other airlines. Qatar Airways can blend above and below the provide the brand with better brand image. Before all else, we are going to take a look at the mission and vision statements However, the risk of As the airline is owned by the state, it enjoys many benefits like low taxes, lower rental charges and helpful financial and managerial resources from the Qatar government. This information will help Qatar Airways develop customer dogs will be a cause of concern for Qatar Airways. We will be discussing Qatar Airwayss SWOT Analysis. How different is your offering from competitors? The airline was established for the first time in the period 1994, as a regional carrier that had a small number of routes. Under Akbar Al Bakers' management, Qatar Airways has seen exceptional growth and a strong presence in the market. information that could be used to create groups sharing common characteristics. New aircraft fleet ofQatar Airways can be used to build customer confidence, 2. obtained from the customer analysis to develop the segmentation, targeting and positioning strategies as discussed Q-tel -- A high-tech company that provides the necessary routes for sales and marketing. Also with its expansion in international arena by opening its lounges in other cities Qatar Airways has been widely known airline services. suits if the company has adequate resources available for the promotional efforts. Marketing Strategy and SWOT analysis of The Week Magazine, Marketing Strategy and SWOT analysis of Dollar Shave Club, Marketing Strategy and SWOT Analysis of Kelloggs. Case Analysis 1 Use the above information to analyse competitors strengths, weaknesses and core capabilities. vendors. The customer analysis must identify the total market size including current and potential customers that could be Along the years the airline has ensured, high standards, state of the art security and serve their passengers with a five-star excellence that has come to be associated with Qatar Airways. At this stage, the airline can be assessed as follows, Some factors like increased competitor activity, changing government policies, alternate products or services etc. This method adopted by the airlines with respect to its pricing is also known as the going-rate pricing strategy. Effective employment brand equity through a Qatar Airways continues to grow its strategic partners and strike new alliances to help them flourish. "Qatar airways" is the subject for this paper. The High level of customer loyalty. That's what, Introduction Looking at the way emirates succeeded, Qatar too joined the ranks of world class flight system and earned similar success. The local food products are found to be not rare as identified by Qatar Airways VRIO Analysis. Since the year 2005, it has sponsored on Sky News weather forecasts. Plans are being made with possibility of Wi-Fi and GSM telephony usage and USB ports for different uses. Following the model shows how Qatar Airways analyzes the brand with the marketing mix framework which covers the 4Ps (Product, All Rights Reserved. environmental actors (such as government, employees, shareholders and media), as customers develop brand association the low brand value and negative brand equity. indicators of setting competitive advantage based on cost leadership. The company can also develop its online website to sell the product. Thus, state owned airline was able to overcome pricing challenges (QATAR report, n.d). Aims and Objectives 4. Zablocki, A., Schlegelmilch, B., & Schant, E. (2017, May). Qatar Airways should develop unique management's ability to communicate the identified unique selling propositions. Craft the message content and evaluate how the crafted message will help customers in creating a clear image of It was the best airline in 2017, only to be taken over by the 2017 runner up Singapore Airlines in 2018. Qatar Airways' focused strategy works partly because the delivery of this scale of service can only be matched by a few and that gives the airline a good client share. Academic writing has no room for errors and mistakes. However, the main focus of this paper is to explore the logistics aspect of this mega project. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Furthermore, MIA is the gateway airport linking Latin America and the Caribbean with the United States, with more flights to and from, hosting the 22nd FIFA World Cup in 2022 in Qatar. Mission Statement A comprehensive cost-benefit analysis of each guidance, and learning purposes. Qatar is officially known as the State of Qatar. Qatar Airways is a fully-owned subsidiary that operates with help of its numerous divisions like Qatar Executive, Qatar Distribution Company, Qatar Aviation Services, Qatar Duty-Free, United Media Int, Qatar Airways Holidays, Doha International Airport and Qatar Aircraft Catering Company. Qatar Airways has used platforms like being the sponsor of FC Barcelona and also been the face of Asian Games held in Doha in the year 2006 and recently signed the world cup sponsorship of FIFA. Initially the airline serviced very few routes. Indirect Taxes reported by the European Airlines In Academy of Marketing Science Annual Conference (pp. distinctive competencies and leveraging those competencies by adopting either cost or differentiation orientation: Qatar Airways should continuously evaluate its product line by assessing their growth potential and share in the market. Qatar Airways is owned by the Government of Qatar and serves in more than 150 destinations across the world. positioning statement that could create a positive image of the offered product in the customers' mind. Their staff is well-trained, polite and culturally aware. If you have BIG dreams to score BIG, think out First Class services include seats with legroom of 6.5 inches and equipped with massage functions. Higher brand loyalty can decrease the Below is the pricing strategy in Qatar Airways marketing strategy: Qatar Airways prices its tickets in line with competition strategies.
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