It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. Want more from Teen Vogue? Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also did a few weeks later at the world premiere of the new season of Stranger Things. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. Korean traditional music mingled with contemporary pieces to set the background. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Even bothering vintage store owners in Los Angeles. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, Discover more via link in bio. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, Factbox: Why are Hollywood writers threatening to strike? "There are some things that are aspirational and then there are some things that are just completely out of your orbit. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. Its exactly like a global ambassador South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. Ad Choices. I cant wait to share all the very exciting projects we are working on.. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. "The band has great memories with McDonald's. They want something new constantly. The lifecycle of ambassadors is also becoming shorter, while the ambassadors themselves are becoming younger. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. Watch These Similar Movies & Shows Next. As part of the new partnership, Jungkook, J-Hope, V, However, it is not the first chapter in the LV x Hoyeon history book. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. Much of the desire for entertainment has to do with shortening attention spans, says Kellan Terry, director of communications and analyst at Brandwatch. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. Mert and Marcus. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. Its exactly like a global ambassador In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! See here for a complete list of exchanges and delays. 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Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. All quotes delayed a minimum of 15 minutes. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Her career and convictions are inspiring. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. My sense is that we wont see it on a global scale anytime soon, because the mainstream consumer isnt quite ready for that level of integration with technology, says Watson. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Brands want to work with more than just a face. The series will be set in the same universe as the original show. Updated: 12 May 2022 11:50 am. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. For the brands spring 2021 campaign, shot by creative director The industry leader for online information for tax, accounting and finance professionals. Zendaya in the Louis Vuitton Capucines campaign. The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. All rights reserved. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. A category in crisis but one that no one can do without, The new Bottega Veneta fanzine dedicated to Kate Moss, Why Italian museums are suffering from an unusual shortage of staff, Although the number of visitors has returned to pre-pandemic levels, The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate, 10 tables that have made the history of Italian design, Water is the unique protagonist of Google's installation for the Salone del Mobile, An immersive experience that explores our connection with one of the founding elements of life on earth, 10 seats that have made the history of Italian design. Maybe they want to shop but they also want to be entertained. House Ambassador is highest title at Louis Vuitton btw!! Korean traditional music mingled with contemporary pieces to set the background. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. "South Korean band BTS are She joins Zendaya, Hoyeon, & J-hope in the list! It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". SUGA's Sweet as Honey Monogram. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. House Ambassador is highest title at Louis Vuitton btw!! The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. 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", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. All rights reserved. How to make Nike's Air Max Day relevant again? Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. 2023 Tatler Asia Limited. How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. My association with Louis Vuitton is the latter. Who is the brand ambassador of Dubai? Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. To revist this article, visit My Profile, then View saved stories. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Working with someone like that in South America or Spain makes complete sense.. Zendaya is the newest Louis Vuitton H ouse Ambassador. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Lea Seydoux were also photographed by Steven Meisel for the new campaign. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. Louis Vuitton taps BTS as brand ambassadors K-pop superstars BTS have been named Louis Vuitton's latest brand ambassadors. Here is a list of K-pop stars who have fronted high-end fashion brands. Zendaya Fronted Her First-Ever Louis Vuitton Campaign Mert Alas And Marcus Piggot Zendaya is the newest Louis Vuitton H ouse Ambassador. The Fold - NZ WordPress Design & Development. Its exactly like a global ambassador For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. Its exactly like a global ambassador K-pop stars are all-round entertainers. Please see our privacy policy for more information. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. By Evan Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". The Maisons latest touchdown in The 36 Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. The epicenter of runway news, street style, and emerging trends. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Here are the brands Jun Ji Hyun, Song Hye Kyo, Jung Woo Sung and other Korean celebs are brand ambassadors of. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Let us slide into your DMs. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Its exactly like a global ambassador Rolling Stone is a part of Penske Media Corporation. Its exactly like a global ambassador The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. "And it speaks to the kind of diversity I hope to see in the future. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. The rising Korean fashion stars making a global imprint. Are branded virtual worlds the new marketing terrain? Im excited for the new chapter in her journey with Louis Vuitton," he wrote. If I buy something I want it to really last me. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. Does being leftist mean not taking care of one's image? Email us at feedback@voguebusiness.com. Celebrating the debut of the new Vans Knu Skool silhouette. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. 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Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. All Rights Reserved. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Theyre going to see how far they can stretch it as possible. PSA: the power of BTS is about to infiltrate luxury fashion. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. K-pop singers wont just wear brands on the red carpet but in a plethora of other ways, from making music, doing TV shows and filming movies to dancing and modelling, Booker says. This content can also be viewed on the site it originates from. Not all marketers are convinced though. She joins Zendaya, Hoyeon, & J-hope in the list! The 16-year-olds appointment as Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. This comes after the fashion industry underwent a tumultuous year in 2020. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? ", Though India has not been a traditional target for the luxury sector, the. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
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